What is the Australian Postcode Survey?
Regions generally do not show up in retail sales figures, so the logical step is to do
what thousands of retailers around Australia have been doing for the past few
years. Record the postcode on every sale. It is that simple. At the end of your
advertising campaign period, it is just a matter of tallying up the postcodes and working out where
the best sales are coming from. When running identical campaigns over numerous
regions, this will tell you which regions have the best response to that
particular campaign. When running diverse campaigns over regions with a similar
response to previous identical campaigns, this will tell you which campaign is
most effective in the class of region to which you are marketing.
This can be quite a laborious and at times, complicated chore. Certainly not
something to be entrusted to the humble shop assistant. Neither is this something you
would want to distract you from the task of developing a collection of
regionally effective marketing campaigns that can be relied upon to bring home
substantially more money than they cost to contract. FieldCraft has developed
just the tool to assist you in getting your products to the people. The
Australian Postcode Survey has simple data entry, it finds postcodes for specific
suburbs whenever the customer does not know their postcode, and it can tally the
results to show where your sales have been coming from.
Download
Australian Postcode Survey
TRIAL
US$ 0.00
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Download
Australian Postcode Survey
2007
US$150.00
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